Kentucky Council for Better Education (CBE)


back on track: helping kentucky districts drive funding conversations forward

transforming complex funding data into clear, actionable stories that help kentucky’s education leaders advocate for fair and adequate funding.


the challenge

kentucky’s education leaders knew that funding conversations couldn’t rely on numbers alone. they needed stories that connected data to impact.



data without clarity

superintendents and finance officers needed tools to communicate funding inequities clearly and confidently `without losing accuracy.

advocacy without confidence

with every district underfunded by more than $2,100 per student, CBE wanted to help leaders tell a shared story; one rooted in collective advocacy and equitable solutions.

urgency without unity



with every district underfunded by more than $2,100 per student, CBE wanted to help leaders tell a shared story; one rooted in collective advocacy and equitable solutions.


the alchemy collaborative approach

turning spreadsheets into stories

our team worked with CBE to translate raw data into visually engaging, district-specific reports. Every page was designed to make the numbers not only clear, but compelling.

designing tools for advocacy

beyond the reports, we created optional, district-branded slide decks (complete with presenter notes!) to help leaders share their local story with precision and confidence.


building statewide alignment

we developed a companion statewide summary report that revealed how far SEEK funding has fallen behind inflation since 2008...connecting local district data to the larger policy story.

equipping districts to lead


we continue to work with districts directly to craft custom messaging, one-pagers, and strategies that help leaders engage legislators, boards, and communities around funding equity.

the result

the back on track reports empowered superintendents and advocates to clearly illustrate funding gaps and advocate for change. these tools are shaping community conversations and supporting a unified call for adequate, equitable education funding statewide.



"for the first time, our district could show exactly what underfunding looks like in a way everyone could understand. alchemy helped us turn data into a story and that story is moving people to act."

 — kentucky district superintendent 


your school, your district, your story.

ready to elevate your brand?

let’s create something that captures your legacy, values, and vision.